DISNEY/PIXAR - UP & AFLAC

A pitch meeting with Aflac was coming up and Pixar’s UP was the big title we wanted to promote. We had a summary of the story, some stills, and a few short animatics. One of the animatics happened to be the opening sequence that shows Carl and Ellie planning and saving for their adventure.

Fortuitously, Carl breaks a leg and they must break into their piggy bank. This is the exact scenario that having Aflac insurance exists to prevent. I put together the concept, a rough outline with bits of voice over and had our agency illustrate this TV spot storyboard.

Aflac loved it and comitted to a multi-million dollar promotion. Pixar and Aflac’s agency produced the spot pretty closely to the initial concept.